OVERVIEW

The A&W franchise was brought into Malaysia in 1963 by Mr and Mrs Lie Boff from USA. The Lie Boff family opened their first outlet in Jalan Tuanku Abdul Rahman making it the first fast food outlet in Malaysia. This was followed in 1965 with the first Drive-in restaurant in Petaling Jaya. A&W Malaysia was bought over by KUB Malaysia Berhad in 2001, with an aggressive expansion drive to revamp and expand its reach.Today, A&W Malaysia has over 27 outlets throughout Malaysia and planning to increase its number.

Commitment and dedication are the mission of A&W operations and supply chain management. To show A&W appreciation to all Malaysians for their support through the years, on 18th June 2016, held a ‘Giant Screen Show” for European Cup 2016 from 12am till 6am at Petaling Jaya A&W drive-in restaurant. Shayville studio was involved in designing their social media campaign and event branding.

Shayvillestudio role in the project;

• Social Media Campaign
• Event Branding